Problem that matters

“How do we spread their Financial Literacy programme, Digital Money Mentors, across the UK?”

• 20.3 million low-income people in the UK
• 39% lack confidence in managing money
• Annual poverty premium is £490
• Digital Money Mentors Programme:
  • Builds financial confidence
  • Helps people learn to use financial services
  • Builds savings, reducing risk

Innovative solution

Apply the Social Impact Game for

1. Purpose: Clarity about problem to solve – people in poverty need to improve money management
2. Plan: Focus on providing solution to specific group and set social impact measures
3. People: inspiring practitioners, potential partners and clients to take part based on their purpose
4. Practice: test and implement framework with Social Housing Associations (SHA) to spread the service to SHA tenants by
   • creating a database of SHAs to identify the market
   • interviewed the Money Mentor trainers to develop Marketing Strategy
   • designed a Webinar for SHAs to recruit participants
5. Performance: developed a framework and pipeline system for clients to use Digital Money Mentors

Making impact happen

• Developed a Customer Journey process for Customer Engagement
• Designed a webinar system
• Projected pipeline value of £7200 in first year with potential to reach 4000 people